CoolTechZone has an interesting analysis on why Apple developed the ROKR the way it is and made it not so great:
The answer to that question is strategy. There was nothing wrong with the creative cells of the designers at Apple; ROKR is simply Jobs taking a calculated risk. He doesn’t want a cell phone that doubles as an MP3 player to become too popular as that would cut straight into Apple’s bread and butter product, the iPod. On the other hand, Jobs knows for a fact that in the future cell phones will play a huge role in portable digital music; therefore, he is hedging his bets. He wants to give people a taste of what is to come but at the same time, he wants to project phones as an extension but not a replacement of a portable music player. He’s consequently hoping to discomfort Apple’s competition with a cell phone that has nothing but iTunes going for it.
Especially with the release of the iPod Nano, Apple doesn’t want to cut into its own profits by competing with itself. I really hope they pull this one off, or someone else (ie: Microsoft/Sony) will bring out a decent phone/MP3 hybrid soon!
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