Ronald McDonald Replaced By Bikini And High Heels

September 27th, 2005 · No Comments

Japanese Ronald McDonald

In a humorous move Mcdonalds has replaced its usual mascott with a woman in Japan:

Ronald McDonald, the garish clown recognised worldwide as the icon of the fast food restaurant chain, has been taken off the menu in Japan.

In new advertising, he has been replaced by a woman sporting a bikini and high heels, The Times reported.

The rebranding exercise is part of a global effort by McDonald’s to promote healthy living and to emphasise other products rather than burgers and chips.

Ronald McDonald will continue to appear in adverts in other countries, however.

Wider menu

In recent times, the 42 year-old veteran of thousands of promotional and advertising campaigns has lost weight.

He has been slimmed down in an effort to better represent McDonald’s menu, which now features a wider choice of fruit and vegetables.